Joachim König

Health strategy and innovation

Joachim König has nearly two decades of experience in the healthcare sector and possesses firsthand knowledge of the needs of medical facilities. With a broad network in hospitals and in-depth expertise in medical technology and pharmaceuticals, he combines market understanding with strong implementation skills. As an entrepreneur and founder of several startups, he brings practical experience in business development, organizational structure, and leadership.

At the Sernitas Group, he supports strategic positioning, identifies cooperation and growth potential, and translates it into robust go-to-market strategies. His focus is on effective partnerships, scalable processes, and measurable quality – for solutions that combine medical benefit, efficiency, and patient orientation.